HOME-GROWN DagangHalal.com, the world’s largest halal-verified B2B (business-to-business) e-marketplace, is executing a dynamic global expansion strategy by reinforcing its presence in core ASEAN markets while simultaneously pioneering trade routes into high-potential frontier economies.
The company’s successful participation at THAIFEX -ANUGA ASIA 2025 in Bangkok from May 27-31 has served as a powerful platform to strengthen regional trade networks.
Building on this momentum, DagangHalal is also advancing its strategic initiative into Central Asia.
This expansion targets the region’s burgeoning halal market which is valued at over US$453 bil (RM1.96 tril) across Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. (Source: Daryo)
These efforts have been substantially facilitated by the Malaysian Consortium of Mid-Tier Companies (MCMTC) president Martin Ang who has championed initiatives to explore and unlock opportunities within this significant and underserved market.
In a statement, DagangHalal described its recent productive engagements with Central Asian leadership as “the first step in unlocking a vast, underserved market”.
This two-pronged approach – deepening its roots in ASEAN while seeding growth in new frontiers – has ensured that the B2B halal e-marketplace is able to provide the most comprehensive market access for its partners.
“Our success at THAIFEX-ANUGA ASIA, Asia’s premier F&B (food & beverage) event, was exceptional,” commented DagangHalal in a statement.
“It re-affirmed our strong position within the thriving ASEAN hub while allowing us to connect Malaysian MSMEs (micro, small, medium enterprises) with thousands of global buyers.
“However, our vision extends beyond established territories. This is why we are simultaneously laying the groundwork in untapped regions like Central Asia.”
To further support Malaysian businesses in these new markets, DagangHalal highlighted its advanced digital compliance software – the Halal Internal Assurance System (HIAS).
HIAS leverages cutting-edge technology to simplify compliance processes, improve traceability and enhance operational efficiencies, thus reducing barriers and facilitating smoother entry into international markets, including Central Asia.
Interactions at THAIFEX which attracted over 88,000 visitors from 143 countries has provided DagangHalal with invaluable opportunities to form new strategic partnerships with industry leaders from ASEAN, East Asia, Europe and the Middle East.
These connections, combined with the new inroads into Central Asia has created a powerful, interconnected network for halal trade.
Aligned with Malaysia’s vision to be the undisputed global halal leader, DagangHalal’s strategy of concurrent market penetration and technological innovation marks a significant milestone in its mission to empower businesses and build a truly global halal ecosystem. – July 22, 2025
