TAIWAN is driving regional wellness innovation with the ‘2025 Go Healthy with Taiwan’ campaign in Malaysia.
Led by the Taiwan International Trade Administration (TITA) and executed by the Taiwan External Trade Development Council (TAITRA), the initiative has attracted strong participants from Malaysian fitness groups, universities, and medical suppliers.
Organisers urge Malaysian stakeholders to submit proposals before Aug 14 to showcase their ideas for a healthier future.
The campaign is structured as an open call for proposals across three strategic sectors: Fitness & Sports Technology, Cycling, and Smart Healthcare.
Participants will vie for three US$30,000 cash prizes, awarded to the most impactful and innovative proposals. In addition, the top six teams will be invited to Taiwan for an exclusive “Go Healthy Tour”—a curated, immersive experience offering direct access to Taiwan’s dynamic health technology ecosystem.
This tour will feature hands-on demonstrations, site visits, and networking opportunities with leading Taiwanese companies, enabling participants to explore collaboration, product integration, and market expansion opportunities firsthand.
Sectoral focus areas:
- Fitness & Sports Technology: From AI-enabled training systems to connected workout equipment, Taiwan’s smart fitness innovations are designed to boost personal and population-wide wellness outcomes.
- Cycling: As a global manufacturing hub for high-performance bicycles and a leader in urban cycling infrastructure, Taiwan champions cycling as a sustainable, health-positive mode of transport.
- Smart Healthcare: Taiwan’s Medtech sector offers advanced diagnostic platforms, telemedicine capabilities, and wearable technologies that are reshaping healthcare delivery and preventive care models.
Evaluation criteria:
Submissions will be assessed based on health and well-being benefits, integration of Taiwanese products or solutions, innovation, and feasibility.
Key dates:
- Proposal deadline: Aug 14, 2025
- Campaign Website: https://gohealthy.taiwanexcellence.org/
Participation is made simple via a streamlined online platform, designed for ease of submission.
Detailed guidelines and case examples—such as Acer’s wearable health monitors already adopted by leading hospitals worldwide—are available on the official campaign website to support proposal development.
Join Taiwan in creating a healthier, more resilient future—through innovation, collaboration, and shared purpose. ‒ July 24, 2025
